As far back as the last century, Dubai was famous for the largest souqs in the Arabian peninsula and today with it's continued effort to build on that heritage, it has transformed into a major bustling city catering to the leading multinational companies who have a presence in the Middle East.

Renowned as a shoppers paradise, Dubai, with it's impressive air conditioned shopping malls as well as colourful narrow streets lined with rows of little shops selling gold, spices, textiles, cameras and all sorts of electronics, the aura of tradition blends from the modern to the mystical. Dubai's success ranges across a whole spectrum of activities from banking, real estate, hotels and tourism to manufacturing and service industries.

In the field of printing today, Dubai has gained credibility as one of the foremost leading centres of the world on par with Europe, Singapore and Hong Kong. With the emphasis on developing the media-related sectors, the government created the "Dubai Internet City" and "Media City", ushering in a new era of media production in the Middle East. State of the art equipment as well as excellent facilities for procurement from all over the world have made it possible for printers to compete for the jobs in the international market at incredibly cost effective prices.

Finally, it's highly favourable tax-free commercial climate has attracted a wealth of companies and talent from all over the world, whose expertise has further enhanced the ability to produce quality products at "off- shore" prices.